Log in to your Ustream account, or create a new one if you don't have an account yet.
Hover over your user icon in the top right of your screen and click on Dashboard from the drop down menu
Click Create Channel in the left hand menu
Choose a title for your channel
Select a channel category and subcategory, and set a channel icon.
Once your channel is created, click on the pop out icon next to the name of the channel to see your newly created channel page
Your Ustream channel page is now created and you can start sharing the URL of this page to your viewers. Your live broadcasts will appear on the player on this page.